Ground Operations
Booth management, calling operations, and field mobilisation. The systems that turn strategy into votes at the polling station level.
Strategy Without Ground Strength
Many campaigns have good strategies but weak ground execution. Booth structures exist on paper but not in practice. Workers are assigned but not trained. Voter lists are outdated. There is no system to track whether targets are being met. Last-minute scrambles in the final weeks cannot compensate for months of disorganised ground work. When booth committees are not functional, when calling operations have not been running, when beneficiaries have not been contacted, it is too late. Ground operations are where elections are won or lost. Digital campaigns create awareness, but ground contact creates conviction. The difference between winning and losing is often the quality of execution at the booth level.
What We Deliver
Concrete deliverables and outputs
Booth Management
- Booth mapping and structure design
- Booth president identification
- Worker assignment systems
- Performance tracking dashboards
- Accountability frameworks
Calling Operations
- Call centre setup and management
- Script development and training
- Database management
- Response tracking systems
- Quality monitoring
Field Mobilisation
- Door-to-door campaign coordination
- Rally and event mobilisation
- Volunteer deployment systems
- Transport and logistics
- Crowd management
Beneficiary Outreach
- Beneficiary database development
- Scheme awareness campaigns
- Leadership attribution messaging
- Targeted turnout mobilisation
- Feedback collection
Karyakarta Training
- Message framework training
- Voter interaction skills
- App and tool training
- Role-specific modules
- Refresher programmes
Polling Day Operations
- Voter slip distribution
- Booth agent deployment
- Real-time turnout monitoring
- Problem resolution systems
- Transport coordination
How This Service Works
Our step-by-step execution approach
Foundation
Map booths, identify workers, create organisational structure
Activation
Train workers, launch calling operations, verify voter lists
Execution
Run door-to-door, beneficiary outreach, public events
Intensification
Increase contact frequency, saturate messaging
Polling Day
Execute turnout plan, monitor and respond in real-time
Tools, Methods & Systems
What we use to deliver results
Booth mapping software
Worker tracking apps
Call centre management systems
Auto-dialler and IVR
Voter database platforms
Real-time reporting apps
Training playbooks
Turnout monitoring dashboards
Transport coordination tools
Who This Service Is For
Political Parties
Campaign Committees
Candidate Teams
Election Management Cells
State and District Units
Coalition Coordination Teams
Impact
Outcomes you can expect
Functional booth structures with clear accountability
Higher voter contact rates through systematic outreach
Trained workers who represent the party effectively
Real-time visibility into ground performance
Improved turnout among target voter segments
Coordinated polling day execution
Use Cases
Real scenarios where this service applies
Assembly Constituency Campaign
A candidate needs to build ground presence across 250 booths. We map every booth, identify and train workers, run calling operations, and execute polling day logistics.
Beneficiary Mobilisation
A party wants to ensure welfare scheme beneficiaries vote. We create beneficiary databases, run targeted outreach, and build attribution to leadership.
Rapid Booth Activation
A party has booth structures but they are not active. We revive committees, train workers, and establish performance tracking in a compressed timeline.
Ready to Build Your Campaign?
Whether you're preparing for elections or building a long-term political strategy, our team is ready to help you succeed.