Media – Training, Management & Buying
Disciplined, credible and outcome-oriented public communication. Media strategy, spokesperson training, newsroom management, and paid media buying to ensure consistent messaging and effective public engagement.
Ad-Hoc Media Handling
Most political and governance organisations treat media as either reactive press handling or outsourced buying without message discipline. This leads to inconsistent narratives, untrained spokespersons, inefficient media spends, and credibility loss during critical moments. The disconnect between governance work and public perception makes media noisy, expensive, and ineffective.
What We Deliver
Concrete deliverables and outputs
Strategy & Positioning
- Media strategy and positioning framework
- Message hierarchy development
- Narrative alignment across channels
Spokesperson Development
- Spokesperson identification and role clarity
- Media training modules (TV, print, digital)
- Mock interviews and crisis drills
Newsroom Management
- Press office and newsroom setup
- Media calendar and issue planning
- Press coordination and briefings
Paid Media
- Paid media planning and buying strategy
- Coverage tracking and impact analysis
- Spend efficiency monitoring
Crisis Communication
- Crisis communication playbooks
- Rapid response protocols
- Stakeholder communication frameworks
Performance Analysis
- Coverage tracking dashboards
- Sentiment analysis
- Impact assessment reports
How This Service Works
Our step-by-step execution approach
Media Audit
Review existing coverage, spokesperson performance, and message consistency
Strategy Design
Define spokespersons, message hierarchy, and engagement rules
Training & Simulation
Media training, mock interviews, and crisis drills
Execution
Press coordination, briefings, responses, media buying execution
Optimisation
Track coverage, sentiment, spend efficiency, and recalibrate
Tools, Methods & Systems
What we use to deliver results
Media Message Frameworks
Spokesperson Playbooks
Newsroom Systems
Media Monitoring
Paid Media Plans
Crisis Matrices
Who This Service Is For
CM and Minister Offices
MPs and MLAs
Government Departments
Political Parties
Campaign Leadership
Public Institutions
Impact
Outcomes you can expect
Message discipline across all media channels
Trained and confident spokespersons
Reduced reputational risk
Efficient media spends with measurable outcomes
Credible governance communication
Faster crisis response capability
Use Cases
Real scenarios where this service applies
Consistent Government Messaging
State government requiring unified messaging across print, television, and digital platforms.
Leader Media Readiness
Political leader facing frequent media scrutiny and requiring trained spokesperson capability.
Campaign Media Deployment
Electoral campaign requiring disciplined paid media deployment across multiple channels.
Press Operations Modernisation
Political party modernising its press office and media operations for improved effectiveness.
Ready to Build Your Campaign?
Whether you're preparing for elections or building a long-term political strategy, our team is ready to help you succeed.